Extracting the Gold Inherent Within
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Alchemy Logo

The Sacred Circle

The Meaning of Alchemy's Logo

Tattoo 1

The Alchemy Inc. logo is referred to as a Mandala, which is Sanskrit for “Sacred Circle.” Carl Jung considered the Mandala to be a symbol of the psyche or the soul.

In the ancient art of alchemy, the colors black (nigredo), white (albedo) and red (rubedo) are the colors of transformation. The square indicates our desire to find our way in an apparently chaotic world by introducing directions and coordinates. Inherent in the square is an ordering principle that seems innately present in all humans. The circle represents totality, wholeness, enlightenment, human perfection, and continuation. The circle has no beginning, no middle, and no end. The circle exemplifies the final union of the masculine and feminine principles, the union of opposites that make up the total personality. The squaring of the circle symbolizes the wish to bring the celestial and terrestrial elements into an ideal harmony. The center of the circle represents the Self, the center of the personality, a central point within the psyche to which everything is related and arranged. The center is itself a source of energy. The energy of the central point is manifested in an almost irresistible compulsion and urge to become what one is, this is just as all organisms are driven to assume the form that is characteristic of its nature, no matter what the circumstance.

Taken primarily from the works of Carl Gustav Jung.